Just be-Cosé!

Note: This is a self-study. 

When I was in high school, which was around 2007-2011, bags were a silent way to show off your personality and social status.

Now, as an adult, I look back on the brands that made their mark in my mind. One of these happen to be Cosé. Aside from Jansport, this was one of the most common bag brands around me at the time.

Tagline: Just be-Cosé!
Alternatively: Be-Cosé! / Because it's Cosé!

A play on the expression "just because." Originally, it's used when doing something for the sole reason of it being "just because you wanted to." For this tagline, it aims that one chooses Cosé because they want to have Cosé - whether for its design, nostalgia, functionality, versatility, etc.

The tagline can then be incorporated into other materials and visuals with its versatile nature. The following as reference:

- Be-Cosé it's cute!
- Be-Cosé it's grunge!
- Be-Cosé POCKETS!
- Be-Cosé why not?!

Through it's versatility and simplicity, it is sure to be recalled by its target and non-target audience.